top of page
Meet Blu Rain
Chief Executive Officer | Executive Director of Marketing
Blu Rain serves as Chief Executive Officer and Executive Director of Marketing for Energize Entertainment. In this leadership role, she helps guide the company’s strategic direction while overseeing branding, artist marketing, public relations, strategic partnerships, and audience engagement initiatives.
With an extensive background in corporate procurement, contract negotiations, entertainment law, event management, and strategic marketing, Blu brings a powerful combination of business expertise, executive leadership, industry knowledge, and creative vision to the entertainment industry. Her understanding of the business and legal considerations surrounding entertainment further strengthens her ability to support informed decisions, protect creative interests, and help develop sustainable opportunities.
Known for transforming ideas into impactful campaigns, Blu specializes in building brand awareness, developing innovative promotional strategies, coordinating media outreach, and creating meaningful connections between artists and their audiences. Her passion for music, storytelling, and innovation helps position Energize Entertainment for long-term growth and industry recognition.
Beyond the music business, Blu is an accomplished business professional, entrepreneur, author, and world traveler who believes creativity and professionalism go hand in hand. She is committed to helping artists elevate their careers while building an entertainment company recognized for excellence, integrity, innovation, and lasting impact.
“Great music deserves great marketing—and every artist deserves the opportunity to be seen, heard, and remembered.”
Meet Dr. Gregory Williams
President | Head of Creative Development and Talent Acquisition
“Music has always been my life.”
Dr. Gregory Williams is a distinguished musician, vocalist, songwriter, producer, arranger, entertainment executive, and founding member and leader of the legendary former Motown recording group Switch.
His passion for entertainment began in childhood—from performing as a solo vocalist in his kindergarten Christmas program and acting in school plays to leading his first band as a trumpet player at just nine years old. By age seven, Gregory had already declared that he would become a professional musician and entertainer—a dream he has been blessed to live throughout an extraordinary, multifaceted career.
As a teenager, Gregory refined his talents by singing and playing trumpet with vocal groups, Top 40 ensembles, and jazz bands throughout the Midwest. His career would eventually expand to include work as a recording artist, songwriter, producer, arranger, musician, artist manager, journalist, editor, columnist, and entertainment executive.
The Birth of Switch
Gregory’s professional recording career began with TNT Flashers, a Western Michigan band that later became White Heat. The group was managed by Soul Unlimited Productions, led by legendary singer and producer Barry White, and signed to RCA Records.
After the group’s departure from RCA and Soul Unlimited Productions, Gregory formed Switch. Within a year, the group secured a recording contract with Motown Records and went on to achieve national and international success.
During Switch’s Motown years from 1977 to 1983, the group earned platinum and gold albums and delivered timeless hits including “There’ll Never Be,” “I Call Your Name,” and “Love Me Over and Over Again.” As the group’s founder and leader, Gregory served as a producer, songwriter, arranger, musician, and vocalist, helping shape the signature sound that made Switch one of the most celebrated R&B groups of its era.
Following Switch’s departure from Motown, Gregory continued performing with members Jody Sims and Eddie Fluellen. The group signed with Total Experience Records and recorded another album before eventually disbanding. Gregory later toured briefly as a keyboardist for Arista recording artist GQ and established GWM Productions, producing artists affiliated with Sugar Hill Records, Jive Records, and other labels.
From 1987 to 1991, Gregory served as Vice President of A&R for Tavdash Records/Jive Records, applying his creative instincts and industry knowledge to identifying and developing talent.
His career later expanded into publishing and media. Gregory contributed to Right On! magazine and served as West Coast Coordinator for Sisters in Style magazine from 1993 to 2002. His responsibilities included writing, interviewing, feature editing, coordinating fashion photo shoots, styling, and serving as the voice behind the advice column “Ask a Man.”
Today, Dr. Gregory Williams continues his lifelong commitment to music and entertainment as President of Energize Entertainment and President and CEO of Switch Entertainment LLC. Drawing upon decades of creative achievement, executive leadership, and industry experience, he remains devoted to developing exceptional talent, creating meaningful opportunities, and building a legacy that inspires future generations.
“I knew and proclaimed at the age of seven that I would become a musician and entertainer. I have been blessed to live my dream.”
Meet Greg Lassiter
Senior Legal Advisor & Counsel
Greg Lassiter serves as Senior Legal Advisor & Counsel for Energize Entertainment, bringing decades of leadership and experience in law, business, aviation, and entrepreneurship. A respected attorney, accomplished pilot, and successful business leader, Greg helps the company and its artists navigate the complex legal and strategic challenges of today’s entertainment industry.
With a strong passion for entertainment law, Greg provides trusted guidance in contract negotiations, intellectual property protection, business formation, licensing, corporate governance, and risk management. His ability to combine legal expertise with sound business strategy makes him a valued advisor to entrepreneurs, executives, artists, and creative professionals.
Beyond his legal career, Greg is an accomplished entrepreneur with interests spanning multiple industries, including aviation and media. As a pilot and business leader, he understands the discipline, precision, preparation, and vision required to build successful organizations and lasting partnerships.
At Energize Entertainment, Greg is committed to protecting the company’s interests and creative assets while helping establish a strong foundation for sustainable growth. His passion for music, combined with his legal knowledge, business acumen, and commitment to integrity, makes him an invaluable member of the executive leadership team.
“Success is built on vision, protected by integrity, and sustained through excellence.”
bottom of page